ABOUT
Talisa is a direct-to-consumer financial services company that provides a trifecta of services, including Insurance brokerage, Credit and FX. Talisa believes in the digitization of the business to deliver a positive and meaningful experience to her customers across all touchpoints.
TIMELINE
6 Weeks
ROLE
I worked on this project as a UX / UI Designer.
I was responsible for user research, wireframing, interaction design, visual design, copywriting, branding, prototyping and user testing.
TOOLS
Figma, Photoshop, Miro, Slack.
DELIVERABLES
User Research
Interaction
Visual Design
Prototyping & Testing
COMPETITIVE ANALYSIS
Competitors based on kinds of insurance plans, size and scale.
DirectAxis.
Tangerine Life.
Hogg Robinson Nigeria.
Northlink Insurance Brokers
DESIGN PROCESS
Discover
Define
Design
Deliver
Telephonic Interview
3+ Users
Different types of personas
Age 25 yrs – 50 yrs
Face to face Interview
4+ Users
Different types of personas
Age 30 years – 45 years
Observation Study
3+ Users
Contextual inquiry
RESEARCH FINDINGS
- How insurance, credit and FX companies work
- Why do customers prefer agents rather than an online portal
- What customers expect when using an online portal
- How customers pick insurance plans
USER PERSONAS
DETAILED PERSONA
EMPATHY MAPPING
INFORMATION ARCHITECTURE
LOW FIDELITY WIREFRAMES
HIGH FIDELITY WIREFRAMES
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